These days if anyone talks ill of social media will be outcast as we are so much sucked into these virtual false life. When we wake up, the first thing we want to see is 'Whats up?' Cell phone becoming a smart phone has virtually robbed our peace and freedom. How these clever people hijacked our freedom to make money? One is declaring it is "Free" as human beings wants to take even cow dung if it is free. Secondly by "Filling our empty feeling" as modern society lost their sense of fulfillment and feels internally empty. Due to this constantly we are looking for something to keep ourself occupied.
When we click the 'Like' button in the media, are we really 'Liking' that guy showing his pot belly in the beach during his holiday or someone eating Pizza. We want to still click the button because I want that guy to click mine!! This is what meant when we say 'I scratch your back & you scratch mine".
One thing is certainly happening in "Kaliyuga" - There is a huge 'Emptiness' in our bosom" for which we are seeking attention like a child. These emptiness is filled with the number of likes counted like Sensex. Alas! Strange to receive request from people canvassing to click 'Like'.
We were once exploited by teaching 'English' and now by social media. As Indians we are perennially decided to be a slave of someone - initially mogul emperors, then British and now social media.
In fact I must fill my emptiness with the contact with the Divine in me and not 'Likes'. If I like divine in me I don't need to count my 'likes' in media which is utterly false.